Jul 28, 2022
In General Discussion
This is possibly the most important part of banner ad design. The better your understand your audience, the more you will know about what kind of banner ad to design, what kind of size to use and how to set up your campaign. Even if this element is not about design, it will help you create a better perspective of your entire campaign. So, before you start designing and creating your ads, take the time and think about your audience. Ask yourself questions about your audience like: What interests them? What are they scared of? What would attract their attention? The answers will help you understand Whatsapp Database your audience better, allowing you to create a better value proposition and call-to-action (CTA). VALUE PROPOSITION The value proposition of your banner ad should explain simply and clear how your brand (product/service) addresses customers needs, solves problems and improves your target audience’s quality of life. To put it simply, your value proposition needs to answer the question, How does your business solve their problem? A good value proposition has 3 primary components: It’s relevant to your customers It explains the benefits you are delivering It’s clear and easy to understand. One easy way to get at the heart of your value proposition is to try Steve Blank’s XYZ tactic. Think about your product or offer and complete the following sentence: “We help X do Y doing Z”. For more help crafting your value proposition, check out this comprehensive chapter on value propositions from The Banner Design Academy. CALL TO ACTION A banner ad is a bridge between the product you want to sell and your customer. Your value proposition is the “why” that convinces them to cross that bridge, your call-to-action (CTA) is the street sign that helps them get there.